What is NFC?
Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by bringing them into close proximity, usually no more than a few centimeters. To put it simply, the two NFC enabled devices have a wireless conversation, where one device tells the other device what to do (ex. open a webpage, launch an app, store contact info). This communication can be one-way between a tag and a device or two-ways between two NFC enabled devices.
Why NFC?
NFC allows virtually any item to be interactive with the end user. You can turn agraphic overlay, nameplate, membrane switch or domed label into a mobile marketing piece with shortcut to a website or an app.
One of the most common requests Marking Systems receives is to make the label more interactive(most common sending directly to instructional videos about product). NFC allows you to create an interactive experience without sacrificing its appearance like QR codes which are unattractive and take away from the aesthetics of well-design promotional items.
NFC vs. QR Codes
NFC technology differs from QR Codes in that the NFC tag is dynamic, providing the opportunity to present the end user with a different experience each time the tag is scanned. QR Codes are static bar codes, programmed to provide only one function. However, NFC enabled items can also be programmed to have a static function like QR Codes if desired. One main advantage of NFC over QR is that the NFC enabled item can be re-written over and over again while the QR Code cannot be changed once it is applied to a product.
The most noticeable difference between the two technologies is the aesthetic appearance. While QR Codes are unattractive black and white bar code squares that must be on the exterior of a product, NFC tags can be embedded inside the labels.
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